You are the Real Product….

Let’s be clear: DNA companies offer you cheap DNA analysis not because they want to help you find your ancestors and living relatives, or your precise ethnicity, or your possible risk for developing various medical conditions, but for the same reasons Google offers you free searches, or Facebook a free social media universe. Once you opt in to sharing your data, you are the product.  

https://www.irishtimes.com/business/technology/don-t-buy-online-dna-ancestry-tests-you-are-the-real-product-1.3713619

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