Spetacularisation, ephemerality and narcissism – Is social media antithetical to academic life?

Following on from yesterday’s post….

Social media has become an accepted part of academic life. However, as Fernando ViannaRafael Alcadipani and Isleide Fontenelle argue many of its underlying dynamics run counter to core academic values. Given these tensions should academics opt out or find ways to use social media more critically?

In our recent work, we argue that social media is not a neutral tool. It actively reorganizes academic life through three dynamics: spectacularisation, ephemerality, and academic narcissism.

William Gallagher Cancer Biologist and Research-Oriented Entrepreneur

‘To Retweet or Not Retweet this article’….one aspect that this interesting piece seems to overlook is the usefulness of social media in facilitating non-academics to engage with academic work beyond the stuffy confines of what has become a somewhat flawed, often pay-as-you-play, publishing racket…please note my intentional sensational comments…may get more likes???

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